Tsiotsou, Rodoula H: search on Z-Library

The world's largest scientific articles store. 70,000,000+ articles for free.

1

How to create attractive and unique customer experiences

Tsiotsou, Rodoula H., Högström, Claes, Rosner, Marina, Gustafsson, Anders

Journal:

Marketing Intelligence & Planning

Year:

2010

Language:

english

File:

PDF, 107 KB

english, 2010

2

The role of perceived product quality and overall satisfaction on purchase intentions

Rodoula Tsiotsou

Journal:

International Journal of Consumer Studies

Year:

2006

Language:

english

File:

PDF, 112 KB

english, 2006

3

The role of social and parasocial relationships on social networking sites loyalty

Tsiotsou, Rodoula H.

Journal:

Computers in Human Behavior

Year:

2015

Language:

english

File:

PDF, 1.77 MB

english, 2015

4

Brand image assessment: international visitors' perceptions of Cape Town

Tsiotsou, Rodoula H., Prayag, Girish

Journal:

Marketing Intelligence & Planning

Year:

2010

Language:

english

File:

PDF, 238 KB

english, 2010

5

Understanding the effects of market orientation and e‐marketing on service performance

Tsiotsou, Rodoula H., Vlachopoulou, Maria

Journal:

Marketing Intelligence & Planning

Year:

2011

Language:

english

File:

PDF, 100 KB

english, 2011

6

Institutions as resource context

Professor Rodoula H. Tsiotsou and P, Associate, Koskela-Huotari, Kaisa, Vargo, Stephen L

Journal:

Journal of Service Theory and Practice

Year:

2016

Language:

english

File:

PDF, 419 KB

english, 2016

7

Investigating the role of enduring and situational involvement with the program context on advertising effectiveness

Tsiotsou, Rodoula H.

Journal:

Journal of Marketing Communications

Year:

2013

Language:

english

File:

PDF, 165 KB

english, 2013

8

Developing a scale for measuring the personality of sport teams

Tsiotsou, Rodoula

Journal:

Journal of Services Marketing

Year:

2012

Language:

english

File:

PDF, 252 KB

english, 2012

9

The Effect of European Union Regulations on Marketing Practices: The Case of European Football Broadcasting Rights

Tsiotsou, Rodoula

Journal:

Journal of Euromarketing

Year:

2006

Language:

english

File:

PDF, 736 KB

english, 2006

10

Wooing zoomers: marketing to the mature traveler

Tsiotsou, Rodoula H., Hudson, Simon

Journal:

Marketing Intelligence & Planning

Year:

2010

Language:

english

File:

PDF, 228 KB

english, 2010

11

Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship

Tsiotsou, Rodoula H., Alexandris, Kostas, Cornwell, T. Bettina

Journal:

International Journal of Advertising

Year:

2014

Language:

english

File:

PDF, 507 KB

english, 2014

12

Sport team loyalty: integrating relationship marketing and a hierarchy of effects

H. Tsiotsou, Rodoula

Journal:

Journal of Services Marketing

Year:

2013

Language:

english

File:

PDF, 250 KB

english, 2013

13

Testing a Hierarchy of Effects Model of Sponsorship Effectiveness

Alexandris, Kostas, Tsiotsou, Rodoula H., James, Jeffrey D.

Journal:

Journal of Sport Management

Year:

2012

Language:

english

File:

PDF, 531 KB

english, 2012

14

Delineating the outcomes of sponsorship

Runyan, Rodney C., Tsiotsou, Rodoula, Alexandris, Konstantinos

Journal:

International Journal of Retail & Distribution Management

Year:

2009

Language:

english

File:

PDF, 87 KB

english, 2009

15

Rate my firm: cultural differences in service evaluations

Tsiotsou, Rodoula H.

Journal:

Journal of Services Marketing

Year:

2019

File:

PDF, 787 KB

2019

16

Tracing customer orientation and marketing capabilities through retailers’ websites: A strategic approach to internet marketing

Tsiotsou, Rodoula H, Rigopoulou, Irini D, Kehagias, John D

Journal:

Journal of Targeting Measurement and Analysis for Marketing

Year:

2010

Language:

english

File:

PDF, 219 KB

english, 2010

17

The antecedents and consequences of humour for service

Professor Rodoula H. Tsiotsou and P, Associate, Mathies, Christine, Chiew, Tung Moi, Kleinaltenkamp, Michael

Journal:

Journal of Service Theory and Practice

Year:

2016

Language:

english

File:

PDF, 303 KB

english, 2016

18

A service ecosystem experience-based framework for sport marketing

Tsiotsou, Rodoula H.

Journal:

Service Industries Journal

Year:

2016

Language:

english

File:

PDF, 2.32 MB

english, 2016

19

A framework for innovative service design

Furrer, Olivier, Sudharshan, D., Tsiotsou, Rodoula H., Liu, Ben S.

Journal:

Service Industries Journal

Year:

2016

Language:

english

File:

PDF, 1.95 MB

english, 2016

20

Developing a service research agenda in sports

Tsiotsou, Rodoula H.

Journal:

Service Industries Journal

Year:

2016

Language:

english

File:

PDF, 628 KB

english, 2016

21

Segmenting soccer spectators by attachment levels: a psychographic profile based on team self-expression and involvement

Alexandris, K., Tsiotsou, Rodoula H.

Journal:

European Sport Management Quarterly

Year:

2012

Language:

english

File:

PDF, 260 KB

english, 2012

22

Measuring customer value in online collaborative trip planning processes

Tsiotsou, Rodoula H., Sigala, Marianna

Journal:

Marketing Intelligence & Planning

Year:

2010

Language:

english

File:

PDF, 254 KB

english, 2010

23

A stakeholder approach to international and national sport sponsorship

Ratten, Vanessa, Tsiotsou, Rodoula

Journal:

Journal of Business & Industrial Marketing

Year:

2011

Language:

english

File:

PDF, 252 KB

english, 2011

24

Guest editorial

Tsiotsou, Rodoula H, Rosenbaum, Mark S.

Journal:

Journal of Service Management

Year:

2016

File:

PDF, 227 KB

2016

25

Delineating the effect of market orientation on services performance: a component-wise approach

Tsiotsou, Rodoula H.

Journal:

Service Industries Journal

Year:

2010

Language:

english

File:

PDF, 245 KB

english, 2010

26

Development of a scale measuring destination image

Tsiotsou, Rodoula H., Byon, Kevin K., Zhang, James J.

Journal:

Marketing Intelligence & Planning

Year:

2010

Language:

english

File:

PDF, 263 KB

english, 2010

27

Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness

Tzoumaka, Eugenia, Tsiotsou, Rodoula H., Siomkos, George

Journal:

Journal of Marketing Communications

Year:

2014

Language:

english

File:

PDF, 201 KB

english, 2014

28

Value equity in event planning: a case study of Macau

Tsiotsou, Rodoula H., Rosenbaum, Mark S., Wong, IpKin Anthony

Journal:

Marketing Intelligence & Planning

Year:

2010

File:

PDF, 196 KB

2010

29

Applying event study analysis to assess the impact of marketing communication strategies: the case of sponsorship

Tsiotsou *, Rodoula, Lalountas, Dionysis

Journal:

Applied Financial Economics Letters

Year:

2005

Language:

english

File:

PDF, 199 KB

english, 2005

30

Investigating differences between female and male athletic donors: a comparative study

Rodoula Tsiotsou

Journal:

International Journal of Nonprofit and Voluntary Sector Marketing

Year:

2006

Language:

english

File:

PDF, 133 KB

english, 2006

31

An integrated taxonomy of consumers of financial services: the role of perceived risk, effort and involvement

Tsiotsou, Rodoula

Journal:

International Journal of Risk Assessment and Management

Year:

2008

Language:

english

File:

PDF, 470 KB

english, 2008

32

Satisfaction

Tsiotsou, Rodoula, Vasioti, Eleytheria

Journal:

Journal of Travel & Tourism Marketing

Year:

2006

Language:

english

File:

PDF, 674 KB

english, 2006

33

Value equity in event planning: a case study of Macau

Tsiotsou, Rodoula H., Rosenbaum, Mark S., Wong, IpKin Anthony

Journal:

Marketing Intelligence & Planning

Year:

2010

Language:

english

File:

PDF, 196 KB

english, 2010

34

A Survey of Sport Club Programs

Tsiotsou, Rodoula

Journal:

Recreational Sports Journal

Year:

1998

File:

PDF, 2.33 MB

1998

35

The social aspects of consumption as predictors of consumer loyalty

Tsiotsou, Rodoula H

Journal:

Journal of Service Management

Year:

2016

Language:

english

File:

PDF, 425 KB

english, 2016

36

The importance of destination image analysis to UK rural tourism

Tsiotsou, Rodoula H., Greaves, Nicola, Skinner, Heather

Journal:

Marketing Intelligence & Planning

Year:

2010

Language:

english

File:

PDF, 284 KB

english, 2010

37

Using Demographics and Leisure Activities to Predict Satisfaction with Tourism Services in Greece

Tsiotsou, Rodoula, Vasioti, Eleytheria

Journal:

Journal of Hospitality & Leisure Marketing

Year:

2006

Language:

english

File:

PDF, 636 KB

english, 2006

38

The role of involvement and income in predicting large and small donations to college athletics

Tsiotsou, Rodoula

Journal:

International Journal of Sports Marketing and Sponsorship

Year:

2004

Language:

english

File:

PDF, 167 KB

english, 2004

39

[IEEE 2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR) - Athens, Greece (2010.06.13-2010.06.15)] 2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR) - Predicting the Adoption of Mobile Transactions: An Exploratory Investigation in Greece

Zarmpou, Theodora, Saprikis, Vaggelis, Vlachopoulou, Maro, Tsiotsou, Rodoula

Year:

2010

Language:

english

File:

PDF, 377 KB

english, 2010

40

Validating and extending the sport brand personality scale

Professor Rodoula H. Tsiotsou and P, Associate, Mitsis, Ann, Leckie, Civilai

Journal:

Journal of Service Theory and Practice

Year:

2016

Language:

english

File:

PDF, 235 KB

english, 2016

41

An empirically based typology of intercollegiate athletic donors: High and low motivation scenarios

Tsiotsou, Rodoula

Journal:

Journal of Targeting Measurement and Analysis for Marketing

Year:

2007

Language:

english

File:

PDF, 179 KB

english, 2007

42

Future research directions in tourism marketing

Tsiotsou, Rodoula H., Tsiotsou, Rodoula, Ratten, Vanessa

Journal:

Marketing Intelligence & Planning

Year:

2010

Language:

english

File:

PDF, 261 KB

english, 2010

To build up a library is to create a life. It’s never just a random collection of books.

— Carlos María Domínguez

Official channel

Z-Library Desktop Launcher

Z-Library Since 2009 support@1delivery.pm

EnglishРусскийEspañolItalianoελληνικάاللغة العربيةBahasa IndonesiaBahasa Malaysiaहिन्दीDeutschFrançaisPortuguêsУкраїнськаPolski中文繁體中文日本語Tiếng ViệtAzərbaycan DiliՀայոց լեզուภาษาไทยTürk Diliქართველიবাংলাپښتوతెలుగుاردو한국어SrpskiБългарски